Goodbye Fear, Hello Future: A New Chapter for Pinch Me, I’m Eating

A reflection on fear, risk, and jumping off cliffs, along with a big announcement for the future of Pinch Me, I’m Eating.

Letterboard saying "Goodbye, Fear. Hello, Future!"

A few months ago my friend Marlee over at I Just Make Sandwiches asked me if I was attending the Everything Food Conference in Salt Lake City.

I hadn’t been planning on it. I had a full-time job, the blog filling in the spaces of what free time I could manage to devote to it.

While so many others went to the conference and were excited to attend again, for some reason I never considered it as a real possibility.

Maybe it was my comfortable routine of 40 hours a week, coffee shop on Saturdays, wonderful Charleston living.

Maybe it was the anxiety I get when traveling. The prior year when I booked my flight to go to a conference for my day job, I had a panic attack for the rest of the day. I was anxious in the following weeks leading up to the trip and drained of energy for months afterward. Not to mention the flight itself, which despite my knowledge of statistics and the science of it all makes me feel like death is imminent during every takeoff.

But when Marlee asked me if I was going, moving mountains herself to make it up there for her second year in a row, something inside me shifted.

I realized there was no real reason I couldn’t just take off a few days of work and hop on a plane. I checked the schedule and all the workshops looked amazing. Many of my blogger friends would be there. One even made the trip from Australia to come annually.

Prices went up that weekend so I had to decide fast.

I didn’t want my life to be dominated by fear. I didn’t want to close myself into an ever-increasingly smaller routine of the familiar and comfortable. And after a low point last winter, I had finally started taking something to help my anxiety. Hopefully future trips wouldn’t be as harrowing anymore.

I think you know by now what happened.

I registered myself and my husband, bought two plane tickets, and reserved a hotel room near the conference center. 

View of the Rocky mountains from an airplane

An inspiring conference

I had gotten a terrible sore throat and a cough right before we left, but there was no way I was missing the conference at that point. Every day we were there was a day I would’ve taken off sick had I been home. I lost my voice at the end of the first day and managed to bring it back with a hot bowl of pho at a restaurant nearby.

Salt Lake City was beautiful, the snow-capped Rocky mountains visible in the distance as we walked each day to the conference center. There was live entertainment at breakfast, arial dancers and drum lines, and keynote speakers like Deb Perelman from Smitten Kitchen. The food was delicious and catered to all kinds of dietary needs, perfect for a meeting of hundreds of food bloggers. 

I met friends face-to-face who I had known for years only through a computer. And the workshops were invaluable and inspiring. 

Food bloggers Alli Kelley, Marlee Brady, and Caroline Lindsey

From left, my friends Alli from Longbourn Farm, Marlee from I Just make Sandwiches, and me.

They even had custom t-shirts printed as we waited, stamped with one of six different phrases. Goodbye Fear, Hello Future was one phrase that stood out to me. I had certainly overcome some fear to get here in the first place.

But I felt stupid for having been so anxious about traveling to a conference, so I chose the shirt that said Big Dreams, Small Steps instead.

T-shirt press at the Everything Food Conference

The very cool rotating t-shirt press at the Everything Food Conference.

Small, consistent, comfortable steps. An hour borrowed here and there to test or shoot a recipe. Progressing bit by bit towards a big dream that didn’t yet have a concrete goal. 

But three months later, that other phrase, the one I didn’t choose, still sticks with me.

Because recently I took a big step. And it wasn’t without fear.

It’s still toward a big dream, toward the future of Pinch Me, I’m Eating. But to risk-averse me, it was not a small step. 

I looked at all this website has given me in the last four years. I’m a person who doesn’t like to make choices, who wants to do it all. This blog has given me that opportunity. I am the recipe developer, the cook, the photographer, the writer, the webmaster, and the social media manager. It thrills and challenges me to develop my skills in all these areas and constantly improve, and is a wonderful creative outlet for me.

I looked at my time, and my energy. Both are more limited than I’d like. My list of ideas for the blog grows exponentially compared to the time I have to devote to making them a reality. For every recipe I test, shoot, and post, I have at least ten new ideas. I have half-finished dinner party menus and gift guides that have been sitting in my drafts folder for a year or more. 

I looked at my fearless friend Anna, who didn’t renew her teaching contract this year, without another job lined up, so she could pursue other goals.

I looked at my numbers, at my blog income. And I realized it’s been doing really, really well. 

And I told my boss, whom I love, that I wanted to go down to three days a week at my day job. 

Food blogger Caroline Lindsey

I’m not one of those bloggers who’s been itching to quit a job I hate. I love my job and find it very fulfilling. And giving up nearly half of my guaranteed income is scary.

I’ve been working this full time job for seven years, and before that I worked six days a week at three jobs just to pay the bills. The last time I had less than a 40 hour paycheck, it was not by choice and was a source of stress, not celebration.

I worry that I won’t have the discipline to fully utilize the time I’ve just given myself to work on the blog, or that the next Google algorithm update will cause my traffic to tank. 

But the words of my college photography professor come back to me as well. I had been doing safe, impersonal projects in her class all year. When I proposed another safe idea for my final project to her she told me to “Jump off a f***ing cliff.” (her words, not mine).

Her words shocked me.

I cried a little.

And then I went on to create the most emotionally vulnerable and creative work I had done all year. 

Now I’m jumping off another cliff into the future of Pinch Me, I’m Eating. 

I’m scared, yes. But I am also so excited.

And I can’t wait to see what this next chapter brings.

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24 Comments

  • Reply
    Betty Davies
    August 16, 2019 at 11:41 am

    So excited for you Caroline! Here’s to an amazing future for the blog, you totally deserve it!

    • Reply
      Caroline Lindsey
      August 16, 2019 at 12:05 pm

      Thanks so much, Betty! Next year hopefully we can both go to EFC!

  • Reply
    Emily Chapelle
    August 16, 2019 at 11:50 am

    Caroline, my sweet sister, I’m SO excited for you and SO proud of you.
    This is SUCH a fun adventure!
    There is no way any of this experience could ever be construed as a mistake, no matter what happens. I know you will shine, and learn, and grow, and serve, and just have the very best time.
    I love you!

    • Reply
      Caroline Lindsey
      August 16, 2019 at 12:07 pm

      Thanks, Emily! Thank you for your experience and inspiration. If it weren’t for you, I don’t know that I ever would have thought to start a blog in the first place. I love you too!

  • Reply
    Vania
    August 16, 2019 at 11:51 am

    How inspirational! I am so very excited for you!

    • Reply
      Caroline Lindsey
      August 16, 2019 at 12:05 pm

      Thanks so much, Vania! It’s sure to be an adventure!

  • Reply
    AMANDA
    August 16, 2019 at 12:33 pm

    I love this! Hoping to jump off a $&@%ing cliff with you, girl! Congrats!

    • Reply
      Caroline Lindsey
      August 16, 2019 at 2:46 pm

      Yesss girl!!! We will get you there too! Tandem cliff diving!

  • Reply
    Judi Wedemeier
    August 16, 2019 at 2:14 pm

    Caroline!!! I and SO excited for you, and so proud of you! You inspire me! I cannot WAIT to see all of the wonderful things you will do with your blog, and life! Yay! 😊😊😊💛

    • Reply
      Caroline Lindsey
      August 16, 2019 at 2:47 pm

      Thanks for your lovely words, Judi! I can’t wait to see where it takes me too! Lots of love!

  • Reply
    Lizette
    August 16, 2019 at 4:00 pm

    So exciting Caroline!!! I’m so happy for you!!!

  • Reply
    Rachel Rhodes
    August 16, 2019 at 7:37 pm

    Extremely exciting news! So happy for your new adventure.

  • Reply
    Malea Hargett
    August 16, 2019 at 8:24 pm

    So proud of you! Follow your passion!

    • Reply
      Caroline Lindsey
      August 29, 2019 at 10:00 am

      Thank you Malea! It is a little bittersweet putting in fewer hours at The Miscellany, as I’m sure you understand! But it’s been good so far. I shot four recipes last week! Also I won’t complain about getting to wear fuzzy slippers while I work.

  • Reply
    Cindy Frania
    August 16, 2019 at 10:11 pm

    Very inspiring!! You will, no doubt, succeed in all you do!! Ups and downs to be expected, as with anything in life… but very proud of you overcoming your fears to just dive into your dreams!!! Love you little niece!!! xoxo!!

  • Reply
    michele
    August 17, 2019 at 12:14 am

    You are going to soar in your new found fearless motivation! So proud of you! Can’t wait to see where you go!

  • Reply
    Lisa
    August 17, 2019 at 11:36 am

    I’m so proud of you! Your post was emotional, heartfelt and inspirational. I felt like you were reading my thoughts. Best of luck. You’re gonna kill it! Can’t wait to see and you’ve inspired me to fight hard to get to 2020 EFC!

    • Reply
      Caroline Lindsey
      August 29, 2019 at 9:58 am

      Thanks so much, Lisa!! You won’t regret going to EFC, it was an amazing experience and I can’t wait to go again! You’ve got this too!

  • Reply
    Beth
    August 18, 2019 at 8:25 am

    You’ve got this, girl!! Go for what you want!

  • Reply
    Sharon
    August 20, 2019 at 1:49 pm

    Congratulations on your new exciting chapter!

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